ServiceTitan Pricing: What HVAC Shops Actually Pay.

ServiceTitan pricing runs $245–$500 per technician per month, billed on a 12–24 month contract (BBB complaints). For a shop with 10 techs, that's $2,450–$5,000 every month before you add a single add-on module.

On top of the monthly seat fee, ServiceTitan charges a setup fee ranging from $5,000 to $50,000 depending on the tier you sign. That is paid upfront, and it is non-refundable regardless of whether onboarding succeeds.

The industry-documented onboarding window is 6–12 months. During that window your team is running two systems, your CSRs are frustrated, and your close rate can crater before the software ever goes live. You are paying for all of it.

None of the base pricing includes add-ons like marketing, financing integration, or advanced reporting. Each is a separate line item negotiated at renewal — meaning the price you signed is rarely the price you renew at.

The ETF is 100% of the remaining contract value. If you are 6 months into a 24-month deal at $4,000/month, you owe $72,000 to walk away. That is not a penalty — that is the full future contract balance, due immediately.

Four documented ETF amounts from BBB filings tell the story clearly: $46,170, $40,000, $39,375, and $24,000 (BBB filings). These are residential HVAC and plumbing shops — not commercial contractors with massive fleets.

The contract auto-renews. Miss the cancellation window — often 60–90 days before renewal — and you are locked in for another full term. Several BBB complaints describe owners who missed the window by days and owed another year upfront.

If you are currently in a ServiceTitan contract and considering your options, read our full guide on how to cancel ServiceTitan and what to do next before you do anything.

ServiceTitan averages 2.9 outages per month with a 188-minute average resolution time, tracked across 110 incidents since January 2023 (IsDown). That is roughly one three-hour outage every ten days.

When the software goes down, your dispatch board goes dark. CSRs cannot book calls. Techs in the field cannot pull up job history, customer notes, or pricebook pricing. You are running blind on the busiest days of summer.

At $245–$500 per tech per month, you are paying for uptime you are not getting. A shop with 10 techs paying $3,000/month is spending roughly $100/day — and losing that day's productivity every time ServiceTitan goes down, which statistically happens almost three times a month.

ServiceTitan's Google Play mobile app scores a 2.6 out of 5 across more than 960 reviews (Google Play). Techs in the field report slow load times, sync failures, and forms that don't save — problems that compound during an outage when the app loses its connection entirely.

The four main ServiceTitan alternatives for residential HVAC shops are Jobber, Housecall Pro, FieldEdge, and Run a Call. Each trades different things.

Jobber starts around $49–$249/month and works well for small crews, but its pricebook and dispatch features are lighter than what a 10–20 tech HVAC shop needs. No flat-rate pricebook depth, limited dispatch logic.

Housecall Pro is similarly priced to Jobber and popular with younger shops. The mobile app scores better than ServiceTitan's, but operators report that the pricebook and SPP (service partner plan) tracking get complicated at scale. Their pricing also steps up sharply with team size.

FieldEdge is the legacy choice — desktop-first, deep QuickBooks Desktop integration, and well-understood by shops that have been around since the early 2000s. The tradeoff is a dated interface and a pricing structure that can approach ServiceTitan territory for larger shops.

Run a Call is built specifically for residential HVAC shops with 5–25 techs. $499/mo flat today — no per-tech multiplier, no setup fee, no ETF. The dispatch board uses explainable AI dispatch with thumbs feedback so you can see why a tech was suggested and correct it in one tap. QuickBooks Desktop sync is included. For a full side-by-side, walk through Run a Call and compare it against what you're paying now.

Cancelling ServiceTitan is not as simple as sending an email. The contract requires written notice — usually certified mail or a specific in-app process — within a defined cancellation window before your renewal date. Missing that window by a single day restarts the clock.

First, pull your original MSA (Master Services Agreement) and find your renewal date and the cancellation notice period. Most contracts require 60–90 days written notice. Calendar the deadline immediately.

Second, document every outage, support failure, or unfulfilled implementation promise. Several owners have negotiated reduced ETFs by pointing to documented service failures — the BBB complaint record and IsDown outage logs are public evidence you can use in that conversation.

Third, talk to a commercial contracts attorney before you send anything. The ETFs documented in BBB filings — $46,170, $40,000, $39,375 — were cases where owners did not get legal advice before acting. The fee is designed to feel final, but it is a negotiated number in some cases.

Finally, plan your migration before you cancel, not after. Export your customer list, job history, and pricebook as CSVs. Run your replacement software in parallel for 30–60 days so your team is trained before ServiceTitan goes dark. For a step-by-step migration checklist, see our full servicetitan alternative for hvac guide.

ServiceTitan was built for large commercial contractors with complex multi-division operations. The feature depth reflects that — and so does the price. For a residential shop with 10 techs, you are paying for capabilities you will never use while fighting a UI that was not designed for your dispatch cadence.

The 1/5 BBB rating across 32 reviews and 27 complaints (BBB) is not a fluke. The pattern in those complaints is consistent: billing disputes, unfulfilled onboarding promises, and ETF enforcement against shops that simply could not get the software to work for their operation.

For a 10-tech residential shop paying $3,500/month to ServiceTitan plus amortized setup fees, that is $42,000+ per year. Run a Call at $499/mo today is $5,988 per year — a difference that covers two full change-out installs, a new truck wrap, or six months of marketing spend.

The question is not whether ServiceTitan has features. It does. The question is whether those features — at that price, with that reliability record, and that exit cost — are the right fit for a shop your size. For most residential HVAC owners with 5–25 techs, the math does not work.