Articles

HVAC operator playbooks.

How-to guides and breakdowns on dispatch, pricebook setup, marketing, and migrations — written by people who've sat in the dispatcher's chair.

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HVAC shop owner reviewing a ServiceTitan contract at a kitchen table late at night
Servicetitan Exit6 min read • Latest

ServiceTitan Contract Review: What You're Actually Signing

ServiceTitan's contracts include auto-renewal clauses and ETFs up to $46K. Here's what HVAC owners need to read before signing — or before trying to leave.

Gytis KandrotasMay 9, 2026
HVAC business owner reviewing a dispatch board with service routes and technician cards
Operations8 min read

Running an HVAC Business: The Owner's Operations Guide

Learn how to run an HVAC business that scales — dispatcher training, technician comp plans, callback rate tracking, and office workflow for 5-25 tech shops.

Gytis KandrotasMay 7, 2026
Editorial illustration of an HVAC shop owner reviewing trend charts and a refrigerant cylinder on a dispatch board
Industry9 min read

HVAC Industry Trends 2026: What Owners Need to Know

HVAC industry trends for 2026: revenue-per-tech benchmarks, the A2L refrigerant transition, labor shortage numbers, and what residential owners should do.

Jorge Del CastilloMay 6, 2026
An HVAC service van parked outside a suburban home with a phone showing an incoming booked call
Marketing11 min read

HVAC Marketing: The Owner's Playbook for Booking More Calls

A residential HVAC owner's guide to marketing that books calls: LSAs, Google Ads, SEO, membership, and the tracking that proves what's working.

Gytis KandrotasMay 5, 2026
Owner at a small HVAC shop reviewing software options on a laptop next to dispatch board
Comparison10 min read

HVAC Software for Small Business: The 5-25 Tech Owner's Guide

HVAC software comparison for 5-25 tech shops: Housecall Pro vs Jobber, FieldEdge vs Housecall Pro, Service Fusion, Run a Call. Honest picks by situation.

Jorge Del CastilloMay 4, 2026
An HVAC shop owner reviewing a stack of contract pages at a kitchen table with a calculator and laptop
Servicetitan Exit10 min read

How to Leave ServiceTitan: The Owner's Exit Playbook

How to leave ServiceTitan without paying a $46K ETF: contract review, breach leverage, CSV export, parallel-run migration, and what to switch to.

Jorge Del CastilloMay 4, 2026
An HVAC dispatcher's screen showing a drag-and-drop dispatch board with technician columns and color-coded job cards
Dispatch11 min read

HVAC Dispatch Software: An Owner's Evaluation Guide

HVAC dispatch software guide for owners: what to look for in a dispatch board, customer-favorite-tech rules, drag-and-drop, and reliability bars to clear.

Jorge Del CastilloMay 4, 2026
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HVAC shop owner trapped by a software contract exit fee illustrated as a padlock on cash
Servicetitan Exit6 min read

ServiceTitan ETF: What HVAC Shops Actually Pay to Leave

ServiceTitan ETFs documented in BBB filings hit $46K. Learn how the fee is calculated, how to cancel, and where HVAC shops move after they exit.

Jorge Del CastilloMay 4, 2026
Two mismatched gears on a scale representing ServiceTitan vs Jobber for HVAC shops
Servicetitan Exit7 min read

ServiceTitan vs Jobber: Which One Is Right for HVAC?

ServiceTitan vs Jobber compared on price, HVAC features, reliability, and exit costs. See documented ETFs up to $46,170 and find the right fit for your shop.

Jorge Del CastilloMay 4, 2026
HVAC shop owner reviewing a large ServiceTitan invoice at the kitchen table late at night
Servicetitan Exit6 min read

ServiceTitan Pricing: What HVAC Shops Actually Pay

ServiceTitan costs $245–$500/tech/month plus up to $50K setup and 100% ETF. See real exit fees, outage data, and the best alternatives for HVAC shops.

Jorge Del CastilloMay 4, 2026
HVAC shop owner sliding a ServiceTitan contract toward an exit door
Servicetitan Exit6 min read

How to Cancel ServiceTitan (Without Getting Burned by the ETF)

Learn how to cancel ServiceTitan, avoid or reduce the ETF, export your data, and migrate to a ServiceTitan alternative for HVAC without downtime.

Jorge Del CastilloMay 4, 2026
Editorial illustration of an HVAC technician's tablet showing a tiered pricebook on a kitchen table next to a coffee mug and a capacitor
Pricebook9 min read

HVAC Pricebook: Build One Your Techs Will Actually Use

How to build an HVAC pricebook that techs actually use — SKU counts, GBB tiers, flat-rate labor, and why 42% of ServiceTitan shops never finish setup.

Gytis KandrotasMay 4, 2026