Sign them at the kitchen table.
Not a week later by phone.
Good. Better. Best. Itemized. Signed. The install books itself before the tech climbs back in the truck.
30 minutes to write it.
24 hours for them to forget you.
You know the pattern. Tech writes it on a clipboard. Drives back to the shop. Office types it into ServiceTitan. PDF emails out two days later. Customer’s already called the next guy. The job you should have won is gone — not because of price, but because the estimate took longer to land than the homeowner was willing to wait.
You build it in the truck.
You sign it at the table.
Pull out the iPad. Tap three items from your pricebook — Good, Better, Best, pre-priced, pre-tiered. Snap a photo of the unit. Hand the iPad over. Homeowner picks the tier, signs with their finger, and the install lands on the calendar.
Mark your recommended tier in the pricebook once. It pre-fills on every estimate. The tech isn’t pricing in his head at the kitchen table.
Move your shop to Run A Call.
Off ServiceTitan in a weekend.
Flat price. No per-tech fees. No 90-day onboarding. The founder runs the demo himself.
- The jobs that went cold while the estimate sat in an inbox
- The margin you guessed wrong on because the pricebook lives on paper
- The 30 minutes every estimate ate that should’ve been the next call