ServiceTitan Price Increases: What HVAC Owners Actually Pay.

ServiceTitan charges per technician, per month. The range documented across owner reports and their own S-1 filing is $245–$500 per tech, depending on your tier and negotiation history (ServiceTitan S-1, SEC EDGAR).

That means a 10-tech shop pays $2,450–$5,000 every month just for the base license. Add Pro features, marketing tools, phone integration, and their financing module, and real bills regularly land above $6,000/mo.

The per-tech model is the engine behind price increases. When you hire two more techs mid-season, the bill goes up automatically. When ServiceTitan raises the per-seat rate at renewal — which they can do with notice buried in your agreement — the multiplier hits every seat at once.

ServiceTitan's standard contract runs one to three years. At renewal, they can reprice — and they do. Multiple owners on Capterra report increases of 20–40% at renewal with little advance notice.

The mechanism is simple: their agreement reserves the right to adjust pricing at renewal. If you auto-renew (which happens if you don't send a written cancellation notice inside a specific window — often 30–90 days before term end), you're in for another full contract at the new rate.

Mid-contract increases are less common but not impossible. Some shops on enterprise-adjacent tiers report being moved to new pricing structures when ServiceTitan changed their product packaging. If your tier gets discontinued, you get migrated to whatever the current equivalent costs.

The BBB profile for ServiceTitan (BBB complaints) shows a pattern of billing disputes and surprise charges. Owners describe discovering new line items — usage fees, overage charges, module unlocks — that weren't clearly scoped in the original contract.

The early termination fee isn't a flat number — it's the remaining value of your contract. Owner-reported ETFs cluster between $39,000 and $46,000 for shops in the 10–15 tech range (per BBB filings).

Here's the math: if you're 14 months into a 36-month contract at $4,000/mo, your ETF is roughly 22 months × $4,000 = $88,000. Some contracts include a discount for early payment, but there's no standard formula — it's whatever the contract says.

This is why the price increase conversation is so dangerous. You get a renewal invoice that's 30% higher, you decide you want out, and then you find out leaving costs $40K+. At that point most owners swallow the increase and stay — which is exactly the leverage the contract is designed to create.

If you want the full breakdown of how ETFs are calculated and what your options are, the how to leave ServiceTitan guide walks through the math step by step, including what happens if you dispute the fee.

Negotiation works best when you have two things in hand: your ETF dollar amount (ask your account manager in writing) and your contract renewal date. ServiceTitan's sales team has discretion to offer discounts — but they won't volunteer that until you demonstrate you're seriously weighing your options.

The move that works: get a written quote from a competitor before the call. Showing them a $499/mo option for the same tech count changes the conversation fast. Owners have reported getting 15–25% off renewal rates using this approach.

What doesn't work: calling to complain about the price without an alternative ready. Your account manager's job is retention — they need a reason to escalate to a pricing exception. Give them one.

Get everything in writing before you agree to anything. A verbal rate commitment means nothing at renewal. Ask for the new rate, the new contract term, and the updated ETF schedule in a document you can sign — not just an email.

For a 10-tech shop, the annual cost gap between ServiceTitan and alternatives is significant. At $300/tech/mo (a mid-range ST rate), you're at $3,000/mo or $36,000/year before add-ons. Housecall Pro and Jobber run $200–$350/mo at the plans most small shops use — substantially less, though they cap features at higher tiers (Housecall Pro on Capterra, Jobber on Capterra).

FieldEdge and Service Fusion sit in the mid-market and price similarly to ServiceTitan on a per-tech basis, though their setup fees and ETF terms vary (FieldEdge on Capterra, Service Fusion on Capterra).

Run a Call charges $499/mo flat regardless of tech count, up to 25 techs. That's $5,988/year for a 10-tech shop versus $36,000+ with ServiceTitan — a $30,000/year difference that flows straight to payroll or profit. There's no ETF and no per-tech billing that punishes you for growing.

To see how the full feature set stacks up, walk through Run a Call — the demo covers dispatch, pricebook, reporting, and QuickBooks Desktop integration in under 30 minutes.

First: do not cancel before you have your data exported. ServiceTitan controls your customer history, job records, pricebook, and invoice archive. Once your account is terminated, access goes away — and getting data out of a closed account is a fight.

Second: pull your contract and find the cancellation notice window. Most ST contracts require written notice 30–90 days before the renewal date. If you miss that window, you've auto-renewed for another full term.

Third: get your ETF number in writing from your account manager. The figure they quote verbally and the figure on the termination invoice can differ. You want the contractual calculation in an email before you sign anything with a new vendor.

Fourth: run the new software in parallel for 30–60 days if your ETF situation allows it. Parallel-running is how you catch data gaps before they become field problems. Your dispatcher needs to trust the new board before you cut over completely.

The ServiceTitan cancellation guide covers the full exit sequence: data export, notice letter template, ETF dispute options, and migration checklist.